Acid Drop Boardshorts
While playfully referencing the rampant usage of narcotics in the 60s and skate/surf culture, the Acid Drop boardshort is born.
Disclaimer: This class project was given to me as a student at CSUF by the Director of Digital Media at Hurley® and is strictly for portfolio use. Colorways, patterns, and mockup edits by me. JJF shorts and mockups designed by Hurley®
Colorways and Patterns
So many ideas inspired the patterns. The ocean, music, 60s clothing patterns, and the word "acid" are a few of the ideas that I wanted to mesh together to get something that hasn't been done but is still appealing to a modern audience.
Immersive Thinking
Growing up in Southern California, around different beach cities like Huntington Beach, really helped the process of developing the end product. Imagining what I, or friends, would want to wear to the beach.
2 Different Ways of Styling
The shorts pay homage to counterculture while still being modern. The shorts would be available in a colorful, loud design or in a sleek black with psychedelic accents.