R&D, Branding, and Packaging
Interworks Unlimited, Inc. was a CPG and consumer electronic company that distributed products in the US and Canada. Retail partners included Walmart®, BJs Wholesale Club®, Fry’s Electronics, Gamestop®, and Costco®. I was part of a 3-person creative team. I wore many different hats which included, but not limited to: graphic design, art direction, branding, product photography, research and development, packaging design, pre-press checks, social media management, e-commerce management, packing & shipping, and sales support. The following projects specifically to present to Bethesda® were for concept only. The titles mentioned in the following work are owned by their respective companies.
Skyrim® VR: Alduin Carry Case | Concept & Packaging
The objective of the project was to create merchandise surrounding the release of Skyrim® VR. While having some knowledge of the video game, I wanted to go further and search fan message boards, Reddit, and social media to get a better understanding of the fanbase while also trying to create something feasible for our company to produce.
The problems it solves: A safe place to store VR equipment, carry all VR equipment with no hassle, a great-looking case featuring a celebrated antagonist.
Skyrim® VR Backpack Case: Glass Armor | Concept & Packaging
Drawing inspiration from backpacks popular growing up and research, I thought fans would love to wear their favorite character’s armor from the game. This specific mockup showcases the Glass Armor. It would allow for fans to be able to carry around their entire VR system. They could also even wear it while they play.
This is specifically the Glass armor but fans could also choose Deathbrand or Dragon Scale armor.
Bloom Piano Pod™ | Branding & Packaging
I wanted the overall branding to look clean, fresh, and modern. Drawing inspiration from the direction that tech was going (minimal, legible, readable) made the perfect jump-off for a consumer to understand the product.
I also wanted the packaging to be as “green” as possible. I wanted to cut back on the size of the manual that was going to be printed inside. To achieve that, I created diagrams on the packaging itself.
Aerify™ Air Purifying Blanket | Branding & Packaging
I wanted the branding for this to look soft, cuddly. The product was to be presented to Children’s Hospital of Los Angeles, that furthered the need to explain how it worked and its safety. I wanted to be able for the consumer to see the the color and feel the texture.
The diagram in the back explained how the material of the blanket absorbs allergens and after leaving it in the sun the photocatalytic fibers would decompose the pollutants.
